Bitmedia is going to provide a transparent and user-friendly advertising business for the blockchain space. The company underlined that the concept of its services is a radical departure from what is traditionally obtainable in ad networks.
Despite the increasing adoption of digital currencies, there is still much work to be done in making the novel concept mainstream. It is not unusual for nascent innovations to encounter hiccups as it morphs in the course of its development. This is why Bitmedia, a Bitcoin ad network plans to be a prominent driver for the promotion of projects in the distributed ledger technology (DLT) space.
In a recent release, the company stated that it has the vision to provide a transparent and user-friendly advertising business for the blockchain space. Among the updates released by the firm, it stated that its services will enable advertisers and publishers liberty of determining how their projects are advertised and published. The company maintained that the concept of its services is a radical departure from what is traditionally obtainable in ad networks.
Efficient Easy-To-Use Tool
According to the chief executive officer (CEO) of Bitmedia, Matvey Diadkov, the evolution of the crypto space in the past decade is responsible for the demand for more privacy in the use of the financial instrument. He said that the objective of the company is to equip crypto businesses with easy-to-use but efficient tools that would enable them attract the targeted audience for their offers.
Matvey said the project has been in the works for the past 8 months adding that the company’s clients will have access to a significant number of improvements of its services. Among the features to be expected in the updated ToS are enhanced and detailed stats on campaigns. Customers will be able to group their ad campaigns and run more tests to ensure optimum results.
The emphasis on split testing by Bitmedia is based on the facts that the success of advertisement is directly proportional to the effectiveness of such a test. Campaigns managers will have access to a suite of tools with which to analyze such a test to verify their effectiveness.
CEO Matvey Diadkov stated:
“Crypto market has considerably evolved over last years and triggered changes in financial instruments and in approaches to privacy. We as a company see our mission in helping the industry grow by equipping crypto businesses with an easy-to-use and affordable tool for attracting new audience. This update that we’ve been working on for more than 8 months has brought us one step closer to our goal and has provided our clients with a number of significant improvements on the platform”
Effective Publicity Campaign
CEO of Bitmedia added that users of the platform can upload HTML5 at the push of a button. There is also a feature that enables to target a specific audience that may be interested in their business. The essence of the Bitmedia update is to simplify the process and enable crypto businesses to build their audience while focusing on other things that matter. The company effectively takes the process of reaching out to clients off their hands of the project team.
The planned release promises attractive incentives to publishers as well as advertisers. The service launch has been scheduled for Q2 of 2020. According to a release Bitmedia is focused on giving advertisers and publishers tools that have been missing in the crypto space. For more information, you can contact the company via email.
Chuks is a blockchain enthusiast and finance researcher that has covered the crypto sphere for several years. He believes that the evolving technology would change how we do business.