Discovery+ is available on Amazon Fire TV, Android TV, Apple TV, Chromecast, Roku and some Samsung gadgets. It can also be streamed on mobile, web and gaming consoles.
Discovery Communications Inc (NASDAQ: DISCA) launched its new streaming service Discovery+ in the US on Monday amidst positive projections for the stock this week.
The streaming service was previously available in countries like India, The United Kingdom and Ireland. The self-described “definitive non-fiction, real-life subscription streaming service” gathers content from several reality TV channels. These include HGTV, Food Network, Animal Planet, TLC, ID, OWN, Travel Channel and Discovery Channel. Over 55,000 episodes of 2,500 plus shows, both of and current, from these channels are available.
Discovery Communications stock had a bullish score on InvestorsObserver‘s Stock Sentiment Indicator on Monday. DISCA went up 1.79% and gained $0.54 from the previous closing price of $30.09 on the volume of 4,967,416 shares. DISCA earned $2.07 per share over the past year, giving it a price-to-earnings ratio of 14.78.
A partnership with A&E, HISTORY and Lifetime brings subscribers 1500 more episodes of non-fiction content.
Discovery+ is available on Amazon Fire TV, Android TV, Apple TV, Chromecast, Roku and some Samsung gadgets. It can also be streamed on mobile, web and some gaming consoles.
The service has a $4.99 monthly plan, with ads, and a $6.99 ad-free monthly plan. This is about half of what key rivals HBO Max and Netflix charge. HBO Max has a $14.99 monthly plan while a Netflix standard monthly plan in the US is $13.99. A partnership with Verizon will ensure that 55 million customers up to a year of the $6.99 plan for free depending on their Verizon plan.
Discovery President and CEO David Zaslav on CNBC’s Squawk Alley revealed that the goal was to be available on “every platform in America”. He also noted that Discovery Plus’ reality content sets it apart from its peers and competitors and explained:
“We’re a great companion to Disney and Netflix. If you have Disney or Netflix, you have two great products, but we’re completely different and we go really well with them […] We believe that we’ll let the rest of that group fight out scripted series and scripted movies, but we have a great lane in the U.S. and around the world, and that lane is we have great content that people love: ’90 Day Fiance’ Chip and Joanna Gaines, Oprah Winfrey. And we’re completely differentiated.”
While Zaslav did not share any growth projections for this year, he was optimistic that the Discovery streaming service would be “very, very big”. He also stated that the company would be putting out numbers for ‘the next couple of quarters’ after which they would be able to make projections.
Mercy Mutanya is a Tech enthusiast, Digital Marketer, Writer and IT Business Management Student.
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