Apple Inc (NASDAQ: AAPL) announced on Tuesday that its longtime marketing leader, Phil Schiller has stepped down and joined Apple Fellow. Schiller is being replaced by Greg Joswiak, a longtime leader within the Product Marketing organization.

Apple Inc (NASDAQ: AAPL) through its official communication channel announced on Tuesday that its longtime market leader, Phil Schiller has stepped down and joined Apple Fellow. In his new role, Schiller will continue to lead the App Store and Apple Events.

According to the company, Schiller will be replaced by Greg Joswiak who has been a longtime leader within the Product Marketing organization putting him on a vantage point to join the executive team as senior vice president of Worldwide Marketing. Tim Cook, Apple’s CEO, said:

“Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple”.

He added:

“Joz’s many years of leadership in the Product Marketing organization make him perfectly suited to this new role and will ensure a seamless transition at a moment when the team is engaged in such important and exciting work. I’m thrilled that the whole executive team will benefit from his collaboration, ideas, and energy”.

Apple Inc and Phil Schiller

Schiller has been with the company since his youthful career and now as he turns in his 69s, he is looking to give his family, friends and personal interests more time and focus. Schiller said:

“It has been a dream come true for me to work at Apple, on so many products I love, with all of these great friends – Steve, Tim, and so many more. I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life. I’ll keep working here as long as they will have me, I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about.”

In the recent past, Apple has made notable changes in its leadership board. Some of them include head of design Jony Ive, PR boss Steve Dowling and retail boss Angela Ahrendts. The reshuffle has coincided with a time when the company is fighting to keep its market dominance and monopoly with the U.S. policy makers. With a $1.86 trillion market capitalization at the time of publication, the company is among the unicorns delivering cutting edge tech products.

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